DISTRIBUTION CHANNELS

HideShow resource information
What are distribution channels?
All the organisations through which a product must pass between point of production and consumption
1 of 14
What is the role of a wholesaler?
Breaks bulk, stores goods
2 of 14
What is the role of a retailer?
Breaks bulk, final stage
3 of 14
What is the role of an agent?
Intermediary, negotiates with retailers, oversea
4 of 14
Give 2 advantages of a P-W-R-C channel
better for smaller orders, wider spread products
5 of 14
Give 2 disadvantages of a P-W-R-C channel
higher cost, not suitable for perishables
6 of 14
Give 3 advantages of a P-R-C channel
direct, less expensive, when retailers owned by producer
7 of 14
Give an advantage of a P-R-C channel
small orders needed for storage
8 of 14
Give 4 advantages of a P-C channel
direct, cheaper as no stores, online shops, good for perishables
9 of 14
Give a disadvantage of a P-C channel
lots of promotion is needed
10 of 14
Give 3 advantages of a P-A-C channel
easier, international, agents get a cut of the profits
11 of 14
Give 2 disadvantages of a P-A-C channel
need to pay agent, only for specific products only
12 of 14
Give 3 advantages of a P-W-C channel
good for large orders, good for wider spread products, cheaper
13 of 14
Give an advantage of a P-W-C channel
need to 'standout' from other products to be picked
14 of 14

Other cards in this set

Card 2

Front

What is the role of a wholesaler?

Back

Breaks bulk, stores goods

Card 3

Front

What is the role of a retailer?

Back

Preview of the front of card 3

Card 4

Front

What is the role of an agent?

Back

Preview of the front of card 4

Card 5

Front

Give 2 advantages of a P-W-R-C channel

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all Marketing and competitive environments resources »