After his experiment, in which children who had been shown a violent video clip were violent themselves towards a bobo doll, Bandura concluded that the effects of the media were direct and immediate
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Elizabeth Newson (direct effect theory)
Argued that children's exposure to media violence has a desensitising effect and that they are more likely to commit acts of violence in reality if they have been exposed to it in the media
2 of 8
Hall et al (direct effect theory)
Argued that sexualised song lyrics 'teach young men to be sexually aggressive and treat women as objects'
3 of 8
Anderson et al (direct effect theory)
Their findings indicate a clear pattern of increased aggressive thoughts and feelings of hostility following listening to violent song lyrics
4 of 8
Becker et al (direct effect theory)
Following the introduction of TVs in Fiji, girls living in houses with a television set were three times more likely to show symptoms of eating disorders
5 of 8
Zillmann (active audience approach- uses and gratifications model)
The influence of mood on media choice is important; boredom may encourage the pursuit of exciting content, whilst stress may encourage a desire for relaxing content. The same TV programme may gratify different needs for different people
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McQuail (active audience approach- uses and gratifications model)
Offers the following categories of common reasons for media use: information, personal identity, integration and social interaction and entertainment
Contented that there are a variety of ways in which individuals filter media content: selective exposure, selective perception and selective retention
8 of 8
Other cards in this set
Card 2
Front
Argued that children's exposure to media violence has a desensitising effect and that they are more likely to commit acts of violence in reality if they have been exposed to it in the media
Back
Elizabeth Newson (direct effect theory)
Card 3
Front
Argued that sexualised song lyrics 'teach young men to be sexually aggressive and treat women as objects'
Back
Card 4
Front
Their findings indicate a clear pattern of increased aggressive thoughts and feelings of hostility following listening to violent song lyrics
Back
Card 5
Front
Following the introduction of TVs in Fiji, girls living in houses with a television set were three times more likely to show symptoms of eating disorders
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