the process of leading, influencing and coordinating the management of a destination to improve the visitors experience over a set period of time while taking into account roles of stakeholders
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why is it important to have a DMP?
- addressing fragmentation
- recognizing, strengthening and coordinating different functions
- managing and monitory impacts
- prioritizing and allocating resources
- winning more support and resources
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indicators of a success DMP
- increase in visitor numbers
- increase in visitor spend
- increase number of jobs in tourism
- increase in the multiplier effect
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winchester
case study
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what are the impacts of the DMP on tourism and the continued challenges they face?
economic impact= £292 million (2010) to £358 million (2015)
visitor number rose from 4.3m to 5.6m in years
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what was highlighted by stakeholders as areas for development within the DMP?
- more links between venues, local attractions and hotels
- improved parking and access to Winchester city center
- more frequent public transport to rural areas and the south downs national park
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what was the vision of the DMP?
to increase the contribution visitors make to the prosperity and the social and environmental wellbeing of Winchester
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3 outcomes
- to increase the economic impact of tourism on Winchester by 10% in 5 years
- to develop and enhance visitor experience by making destinations more competitive and sustainable
- to raise the national and international profile of Winchester
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Other cards in this set
Card 2
Front
why is it important to have a DMP?
Back
- addressing fragmentation
- recognizing, strengthening and coordinating different functions
- managing and monitory impacts
- prioritizing and allocating resources
- winning more support and resources
Card 3
Front
indicators of a success DMP
Back
Card 4
Front
winchester
Back
Card 5
Front
what are the impacts of the DMP on tourism and the continued challenges they face?
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