Definitions

HideShow resource information
  • Created by: SamanthaW
  • Created on: 11-05-16 14:32
Booking Pace
How far in advance the guest books a room
1 of 14
Unconstrained Demand
The demand you have regardless of capacity
2 of 14
Displacement
Making loyal customers go to the competition
3 of 14
Skim Pricing
Set a high price and lowering it over time.
4 of 14
Match Pricing
A guarantee to match prices of competitors
5 of 14
Penetration Pricing
Setting a low price and then increasing it over time
6 of 14
Neutral Pricing
People paying for what they get
7 of 14
Rate Parity
Consistent rates across all distribution channels
8 of 14
Best Available Rate
The lowest available rate of the market value for the hotel each day
9 of 14
Distressed Inventory
Rooms unlikely to sell so rate has decreased
10 of 14
Dynamic Pricing
Pricing set at a rate determined by the customers percieved abiloty to pay
11 of 14
Fenced Rates
Rates that allow benefits but under conditions or requirements
12 of 14
RevPAR
A tool that measures hotel utilisation and revenue generated by each room
13 of 14
Sell Out Efficiency
How many times the hotel sold over 95% of rooms
14 of 14

Other cards in this set

Card 2

Front

Unconstrained Demand

Back

The demand you have regardless of capacity

Card 3

Front

Displacement

Back

Preview of the front of card 3

Card 4

Front

Skim Pricing

Back

Preview of the front of card 4

Card 5

Front

Match Pricing

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Hospitality resources:

See all Hospitality resources »See all Revenue Management resources »