definition cards 2 0.0 / 5 ? Business StudiesstakeholdersA2/A-levelAQA Created by: tkaysavCreated on: 05-01-20 17:56 stakeholders people that are effected by a business e.g customers, employees 1 of 6 marketing is the management process for identifying and satisfying customers requirements profitably 2 of 6 market research the systematic and objective collection analysis and evaluation of info intended t assist the marketing process 3 of 6 quantitative = numerical data (stats) qualatative = opinions and feelings 4 of 6 philanthropy desire to help welfare of others, expressed by generous donations of money to good causes 5 of 6 marketing objectives set by a department to help achieve a marketing strategy which is developed to achieve aims & objectives 6 of 6
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