DAGMAR 0.0 / 5 ? Business StudiesMarketing and competitive environmentsMarketing mixA2/A-levelOCR Created by: Michaela96Created on: 27-01-14 09:31 What is the DAGMAR model used for? Measure the success of advertising 1 of 6 What are the 5 stages of the model? Unawareness, awareness, comprehension, conviction and action 2 of 6 What pushes people back through the model? Economy, competition, sales resistance, memory lapse 3 of 6 How is it used? A measure is taken on where the market is at the moment, objectives made, advertising is produced, a further measure is taken 4 of 6 Give 2 advantages of DAGMAR helps measure effectiveness, easier to create a successful compaign 5 of 6 Give 3 disadvantages of DAGMAR May skip stages, assumers all consumers react in some way to advertising, rare for one advert to shift through all stages 6 of 6
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