More cards in this set

Card 6

Front

A CRM system allows communication between the customer and the organisation to be recorded via web, email and telephone.

Back

Preview of the front of card 6

Card 7

Front

Overall a CRM helps an organisations sales to increase due to better timing when a customer places an order based on their previous order history. Customer needs are also better understood, therefore understanding what products appeal to them.

Back

Preview of the front of card 7