What does a business need to provide to satisfy the needs of customers?
the 4 P's
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What do the 4 p's summarise?
The role of marketing and the marketing department in a company: anticipating and identifying consumer wants and needs and then planning the means to meet these requirements
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What do customers look for in a product?
Benefits - What the product will actually do for them. For example, a particular model of phone. As well as making and receiving calls/texts it has a high quality camera and internet access.
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What persuades a customer to purchase a product?
They may be interested in the products physical features such as what it looks like but the products benefits is the main reason a customer makes a purchase.
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How is a business most likely to make a profit?
By providing the benefits and products that customers want.
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