CROSSYCROSSWORD

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Company that owns a number of smaller companies
conglomerate
1 of 10
Increased efficiency and profit that occurs as a result of horizontal and vertical promotion
synergy
2 of 10
Placing of one element next to another to create a specific meaning
juxtaposition
3 of 10
Title of a publication as it appears on the front cover
masthead
4 of 10
Literal meaning of a code, sign or generic convention of a media text/product
denotation
5 of 10
Possible meanings of any given denotation
connotation
6 of 10
How different groups of people/ideas are portrayed by the media
representation
7 of 10
Number of people who read a print media product as part of second hand consumptiom
readership
8 of 10
Number of people who purchased a print product
circulation
9 of 10
Products/Brands which are direct rivals against eachother
competitors
10 of 10

Other cards in this set

Card 2

Front

Increased efficiency and profit that occurs as a result of horizontal and vertical promotion

Back

synergy

Card 3

Front

Placing of one element next to another to create a specific meaning

Back

Preview of the front of card 3

Card 4

Front

Title of a publication as it appears on the front cover

Back

Preview of the front of card 4

Card 5

Front

Literal meaning of a code, sign or generic convention of a media text/product

Back

Preview of the front of card 5
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