Corporate Aims And Objectives

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What is a mission statement?
A brief written statement of the purpose of a company or organisation
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What are mission statements designed to do?
Provide guidance for the overall direction of the business , State the overall goal, Help inform decision making, Create a shared focus for all employees
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What are corporate aims?
Long term targets of a business
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What do corporate aims do ?
provide direction for the business, inform corporate objectives and strategies
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What are corporate objectives?
Medium to long term targets of a business
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Other cards in this set

Card 2

Front

What are mission statements designed to do?

Back

Provide guidance for the overall direction of the business , State the overall goal, Help inform decision making, Create a shared focus for all employees

Card 3

Front

What are corporate aims?

Back

Preview of the front of card 3

Card 4

Front

What do corporate aims do ?

Back

Preview of the front of card 4

Card 5

Front

What are corporate objectives?

Back

Preview of the front of card 5

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