Core Study: Yuki et al (2007)

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Aim of Yuki Et Al?
Do different cultures pay attention to different facial cues when meeting and talking to each other.
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Participants of Yuki Et Al?
118 American uni students and 95 Japanese uni students.
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Procedure of Yuki Et Al?
Participants were asked to fill out a questionnaire where they had to rate computer generated emoticons on a scale of 1(Very sad) to 9(Very sad).
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Results of Yuki Et Al?
The two cultures did respond differently to each other. Americans rate the faces with happy mouths high and the Japanese rated the faces with happy eyes higher.
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Conclusion of Yuki Et Al?
Different cultures do pay attention to different facial cues when meeting and talking to each other.
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Criticisms of Yuki Et Al
The research lacks ecological validity.
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Critcisms of Yuki Et Al
The sample was not representative.
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Critcisms of Yuki Et Al
The DV was measured in a very simple way.
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Participants of Yuki Et Al?

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118 American uni students and 95 Japanese uni students.

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Procedure of Yuki Et Al?

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Results of Yuki Et Al?

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Conclusion of Yuki Et Al?

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