Content/Correlational Analysis & Observational Research Design

?
What is content analysis?
Researcher analyses the content of something to transform complex qualitative data into quantitative data so conclusions can be drawn more easily.
1 of 8
Give an advantage of content analysis.
When sources can be accessed by others, the analysis can be repeated and so tested for reliability.
2 of 8
Give a disadvantage of content analysis.
Likely to be culture biased as interpretation of verbal/written content will be affected by language/culture of observer.
3 of 8
What is a behaviour checklist?
A list of behaviors to be recorded during an observational study.
4 of 8
What is a coding system?
A systematic method for recording observations where individual behaviours are given a code.
5 of 8
Give advantages of correlational research.
Allows researchers to investigate topics that would be unethical to investigate experimentally; if significant then further investigation can be justified; if not significant then a causal relationship can be ruled out.
6 of 8
Give disadvantages of correlational research.
Impossible to establish cause and effect; intervening variables; can only measure clear positives/negatives.
7 of 8
What is meant by correlation coefficient?
A number between -1 and +1 that tells us how closely the co-variables in a correlation are related.
8 of 8

Other cards in this set

Card 2

Front

Give an advantage of content analysis.

Back

When sources can be accessed by others, the analysis can be repeated and so tested for reliability.

Card 3

Front

Give a disadvantage of content analysis.

Back

Preview of the front of card 3

Card 4

Front

What is a behaviour checklist?

Back

Preview of the front of card 4

Card 5

Front

What is a coding system?

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Psychology resources:

See all Psychology resources »See all Research methods and techniques resources »