Content/Correlational Analysis & Observational Research Design

HideShow resource information
What is content analysis?
Researcher analyses the content of something to transform complex qualitative data into quantitative data so conclusions can be drawn more easily.
1 of 8
Give an advantage of content analysis.
When sources can be accessed by others, the analysis can be repeated and so tested for reliability.
2 of 8
Give a disadvantage of content analysis.
Likely to be culture biased as interpretation of verbal/written content will be affected by language/culture of observer.
3 of 8
What is a behaviour checklist?
A list of behaviors to be recorded during an observational study.
4 of 8
What is a coding system?
A systematic method for recording observations where individual behaviours are given a code.
5 of 8
Give advantages of correlational research.
Allows researchers to investigate topics that would be unethical to investigate experimentally; if significant then further investigation can be justified; if not significant then a causal relationship can be ruled out.
6 of 8
Give disadvantages of correlational research.
Impossible to establish cause and effect; intervening variables; can only measure clear positives/negatives.
7 of 8
What is meant by correlation coefficient?
A number between -1 and +1 that tells us how closely the co-variables in a correlation are related.
8 of 8

Other cards in this set

Card 2

Front

Give an advantage of content analysis.

Back

When sources can be accessed by others, the analysis can be repeated and so tested for reliability.

Card 3

Front

Give a disadvantage of content analysis.

Back

Preview of the front of card 3

Card 4

Front

What is a behaviour checklist?

Back

Preview of the front of card 4

Card 5

Front

What is a coding system?

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Psychology resources:

See all Psychology resources »See all Research methods and techniques resources »