Consumer decision making

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1. According to the study on tip giving in a restaurant after being offering sweets (Strohmez et al, 2002), what was the outcome?

  • No effect
  • Reciprocity effect
  • Loss aversion
  • Cognitive dissonance
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Other questions in this quiz

2. Who conducted a study showing that adding too many alternatives can decrease overall buying?

  • Shafir et al (1993)
  • Shiv et al (2005)
  • Iyengar & Lepper (2000)
  • Koenigs & Tranel (2007)

3. What are the components of consumer decision making?

  • Browse what is available, Information search, Evaluation of alternatives, Product choice, outcomes
  • Compare yourself to family and friends, Information search, Detailed information search, Product choice, Outcomes
  • Problem recognition, Information search, Evaluation of alternatives, Product choice, outcomes
  • Problem recognition, Information search, Detailed information search , Product choice, outcomes

4. With regard to branding effects (e.g. pepsi paradox- McClure et al, 2004), what occurs when someone has PFC damage?

  • The effect is removed
  • The effect is lessened
  • The effect is worsened
  • The effect is the same

5. Why are free trials so effective?

  • Makes the company seem trust worthy
  • Loss aversion
  • Lets people try before they buy
  • They are not effective

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