Consumer decision making
- Created by: Ellierogers126
- Created on: 01-05-20 15:18
Other questions in this quiz
2. Who conducted a study showing that adding too many alternatives can decrease overall buying?
- Shafir et al (1993)
- Shiv et al (2005)
- Iyengar & Lepper (2000)
- Koenigs & Tranel (2007)
3. What are the components of consumer decision making?
- Browse what is available, Information search, Evaluation of alternatives, Product choice, outcomes
- Compare yourself to family and friends, Information search, Detailed information search, Product choice, Outcomes
- Problem recognition, Information search, Evaluation of alternatives, Product choice, outcomes
- Problem recognition, Information search, Detailed information search , Product choice, outcomes
4. With regard to branding effects (e.g. pepsi paradox- McClure et al, 2004), what occurs when someone has PFC damage?
- The effect is removed
- The effect is lessened
- The effect is worsened
- The effect is the same
5. Why are free trials so effective?
- Makes the company seem trust worthy
- Loss aversion
- Lets people try before they buy
- They are not effective
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