Consumer Behaviour

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1. What is consumer terrorism?

  • Sending threats to sue or shut down a specific area within a market
  • Customers ruining products for the sake of terrorising the company
  • Contaminating or tampering with consumer goods as a means of terrorising a population
  • Attack on a large number of consumers at once
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Other questions in this quiz

2. Which of the following countries has a collectivist culture

  • Canada
  • USA
  • Japan
  • UK

3. Which one does NOT affect the impact of subliminal marketing?

  • Distance to a stimuli
  • Individual differences in threshold levels
  • Type of subliminal messaging
  • Paying attention to the stimulus

4. Which one of these is NOT a market segmentation

  • Social Class and Income
  • Age
  • Health Choices
  • Family Stucture
  • Geography
  • Religion
  • Gender
  • Race and Ethnicity

5. Define Motivational Strength

  • The degree of willingness to expend energy to reach a goal
  • The degree of time spent in order to be successful
  • How mentally strong a consumer is

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