Conformity - Sheriff's Experiment

Sherif (1935) Autokinetic Effect Experiment

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  • Created by: Ellie
  • Created on: 22-01-15 19:29
What was the aim of Sherif's experiment?
to demonstrate that people conform to group norms when they are put in an ambiguous situation.
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What type of experiment was Sherif's experiment?
Lab
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What is the autokinetic effect?
a small spot of light in a dark room will appear to move, even though it is still
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What did the individual test result show
there was a large amount of variation in the results
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how big where the groups?
three people per group
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how where the groups formed?
two people with similar individual results with one person who had a really different answer
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What was the result of the general group results
Sherif found that over numerous estimates (trials) of the movement of light, the group converged to a common estimate
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what was found about conformity within the groups?
the person whose estimate of movement was greatly different to the other two in the group conformed to the view of the other two.
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what was the conclusion?
The results show that when in an ambiguous situation (such as the autokinetic effect), a person will look to others for guidance
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Card 2

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What type of experiment was Sherif's experiment?

Back

Lab

Card 3

Front

What is the autokinetic effect?

Back

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Card 4

Front

What did the individual test result show

Back

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Card 5

Front

how big where the groups?

Back

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