Conformity Key Terms

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Conformity
(Zimbardo 95) The tendency for people to adopt the behavior, attitudes and values of other members of a reference group. (Crutchfield) Yielding to group pressure.
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Informal Social Influence
Occurs when we look to the majority group for information as we are unsure about the way in which we behave. A person will conform because they believe the majority to be right and we look to them for the right answer. The desire to be right.
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Normative Social Influence
This occurs when you wish to be liked by the majority group. so we along with them even if we may not agree with them, following the crowd in order to fit in with the norm. The desire to be liked.
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Internalisation
The person conforms publicly and privately because they have internalised and accepted the views of the group and it is the deepest form of conformity. E.g. Vegeterian
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Compliance
The person conforms publicly but continues privately to disagree. This is the shallowest form of conformity. E.g laughing at a joke you think is not funny.
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Identification
The person conforms publicly and privately because they have identified with the group and feel a sense of membership.
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Obedience
AN Outcome of Social influence when an individual acts accordingly to orders usually from an authority figure. It is assumed that without such an order the person would not have acted in this way.
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Other cards in this set

Card 2

Front

Occurs when we look to the majority group for information as we are unsure about the way in which we behave. A person will conform because they believe the majority to be right and we look to them for the right answer. The desire to be right.

Back

Informal Social Influence

Card 3

Front

This occurs when you wish to be liked by the majority group. so we along with them even if we may not agree with them, following the crowd in order to fit in with the norm. The desire to be liked.

Back

Preview of the back of card 3

Card 4

Front

The person conforms publicly and privately because they have internalised and accepted the views of the group and it is the deepest form of conformity. E.g. Vegeterian

Back

Preview of the back of card 4

Card 5

Front

The person conforms publicly but continues privately to disagree. This is the shallowest form of conformity. E.g laughing at a joke you think is not funny.

Back

Preview of the back of card 5
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