conformity

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  • Created by: sahara_
  • Created on: 28-03-14 19:05
conformity
a form of social influence whereby a persons behaviour/attitudes are changed in line with the social norms or values of the majority, even when there is no direct request for them to do so. it can result from real or imagined pressure.
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types of conformity
compliance and internalization
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define compliance
the individual conforms publicly to avoid social disapproval, but maintains their own private opinion. they therefor revert to their former attidutes/behaviour once they have left the situatio.
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example of complaince
telling a friend they look nice even when in your head you dont believe it
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define internalization
represents a permanent change in the individuals behaviour/attitudes. The individual is persuaded away from their previous view and adopts a new one. So their new view becomes part of their value system
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reason for internalization
desire to be right : informational social influence
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reason for compliance
desire to be liked : normative social influence
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Card 2

Front

types of conformity

Back

compliance and internalization

Card 3

Front

define compliance

Back

Preview of the front of card 3

Card 4

Front

example of complaince

Back

Preview of the front of card 4

Card 5

Front

define internalization

Back

Preview of the front of card 5
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