Conformity: Types and Explanations

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Conformity
A change in a person's behaviour/opinions as a result of social pressure.
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Internalisation
A deep type of conformity. Taking on the majority view because we accept it as genuinely correct. Permanent change in behaviour even when group is absent. Public and private change of opinion.
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Identification
A moderate type of conformity. Acting in the same way as a group because we value the group. Do not necessarily agree with majority view
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Compliance
A superficial and temporary type of conformity. Outwardly going along with majority view but privately disagreeing with it. Change in behaviour only lasts as long as group is present.
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Informative Social Influence (ISI)
Morton Deutsch and Harold Gerard (1955). An explanation of conformity that says we agree with the majority view because we believe it is correct. We accept it - we may be unsure what is right/wrong and want to be correct. May lead to internalisation.
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Normative Social Influence (NSI)
Morton Deutsch and Harold Gerard (1955). An explanation for conformity that says we agree with the majority view because we want to be liked and accepted. May lead to compliance. To do with social norms. People do not like to appear foolish.
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Research Support for ISI
Lucas et al (2006). Students asked mathematical problems. Greater conformity to incorrect answers when the question was difficult, This was most true for students who's mathematical ability was poor.
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Individual Differences in NSI
Research shows NSI does not affect everyone's behaviour in the same way. Some people care more about being liked than others - these people are known as nAffiliators.
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ISI and NSI work together
More often than not, both processes are involved so it isn't always possible to be sure whether NSI or ISI is at work.
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Individual differences in ISI
ISI does not affect everyone's behaviour in the same way. Asch (1955) found that students were less conformist than other participants and Perrin and Spencer (1980) found less conformity in science and engineering studentsd.
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Research Support for NSI
Asch (1951) found that pps went along with the clearly wrong answer because they felt self-conscious and were afraid of disapproval.
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Other cards in this set

Card 2

Front

A deep type of conformity. Taking on the majority view because we accept it as genuinely correct. Permanent change in behaviour even when group is absent. Public and private change of opinion.

Back

Internalisation

Card 3

Front

A moderate type of conformity. Acting in the same way as a group because we value the group. Do not necessarily agree with majority view

Back

Preview of the back of card 3

Card 4

Front

A superficial and temporary type of conformity. Outwardly going along with majority view but privately disagreeing with it. Change in behaviour only lasts as long as group is present.

Back

Preview of the back of card 4

Card 5

Front

Morton Deutsch and Harold Gerard (1955). An explanation of conformity that says we agree with the majority view because we believe it is correct. We accept it - we may be unsure what is right/wrong and want to be correct. May lead to internalisation.

Back

Preview of the back of card 5
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