Conformity: types and explanations

  • Created by: IvyVega
  • Created on: 03-05-18 12:04
Internalisation
when a person genuinely accept group norms. it results in a private as well as public change of behaviour. the change is permanent, and will become apart of the person.
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identification
publically changing behaviour, even if we don't agree privately with everything the group stands for.
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Compliance
going along with other in public but privately not changing behaviour. only a superficial change and the change stops once group pressure has ceased.
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Informational social influence
is about information and the desire to be right. it is a cognitive process, ad it occurs in situations that are ambiguous
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Normative social influence
is about norms, and a desire to behave like others and not look foolish. it occurs in unfamiliar situations and with people you know.
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Strength 1- of ISI, there is research support
Lucas et al (2006) asked students to give answers to easy and more difficult maths problems. there was more conformity to incorrect answers when the problems were difficult. this was more true for students who rated their maths ability as poor.
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Limitation 1- Of ISI, there are individual differences
Asch (1955) found that students were less conformist (28%) than other participants (37%). Perrin and Spencer's (1980) also found less conformity in students- in this study they were engineering students. people who are confident are less influenced.
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Limitation 2- of ISI and NSI, two process approach is oversimplified.
this approach states that behaviour is due to either NSI or ISI. However, conformity was reduced when there was a dissenting partner in the Asch experiment. this dissenter may reduce the power of NSI or reduce the power of ISI
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Strength 2- of NSI, research support
Asch (1951) asked participants to explain why they agreed with the wrong answer. some said they felt self-conscious giving the right answer and were afraid of disapproval. when Asch asked participants to write their answer down, conformity fell.
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Limitation 3- of NSI there are individual differences
people who care about being liked are more affected by NSI. they are nAffiliators- people who have a greater need for social relationship. McGhee and Teevan (1967) found students who were nAffiliators were more likely to conform.
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Other cards in this set

Card 2

Front

publically changing behaviour, even if we don't agree privately with everything the group stands for.

Back

identification

Card 3

Front

going along with other in public but privately not changing behaviour. only a superficial change and the change stops once group pressure has ceased.

Back

Preview of the back of card 3

Card 4

Front

is about information and the desire to be right. it is a cognitive process, ad it occurs in situations that are ambiguous

Back

Preview of the back of card 4

Card 5

Front

is about norms, and a desire to behave like others and not look foolish. it occurs in unfamiliar situations and with people you know.

Back

Preview of the back of card 5
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