A change in a person's behaviour or opinions as a result of real or imagined pressure from a person or a group of people.
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Internalisation
A deep type of conformity where we take on the majority view because we accept it as correct. Leads to a permanent change in behaviour even when the group is absent.
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Identification
A moderate type of conformity where we act in the same way with the group because we value it and want to be part of it, but we don't necessarily agree with everything they believe.
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Compliance
A superficial and temporary type of conformity where we outwardly go along with the majority view but we privately disagree with it. The change in behaviour stops when the group stop monitoring us.
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Deustch and Gerad 1950
Developed the two process theory from the fact we need to be right and liked.
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Informational social influence (ISI)
An explanation of conformity that says we agree with opinion of the majority because we believe it is correct. We accept it because we want to be correct as well. This may lead to internalisation. Happens in quick situations or an expert.
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Normative social influence (NSI)
We agree with the opinion of the majority because we want to be accepted, gain social approval and be liked. This leads to compliance.
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Lucas et al 2006
Research support for ISI. Asked students to answer maths questions. Greater conformity when questions were harder, and in poor ability students.
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McGhee and Teevan 1967
Individual differences in NSI. Some people are less likely to care more social status (nAffliators). They found these high school students would conform more.
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ISI and NSI work together
For example, conformity to beliefs about gay rights. We want to be right and have the correct belief but we also want to be liked and not seen as a homophobe.
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Individual differences in ISI
Asch found 25% never conformed. Perrin and Spencer found engineering students were less likely to conform.
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Research support for NSI
Asch asked why his participants conformed and they said because they were afraid of disapproval. When they wrote answers, conformity was 12.5%.
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Other cards in this set
Card 2
Front
A deep type of conformity where we take on the majority view because we accept it as correct. Leads to a permanent change in behaviour even when the group is absent.
Back
Internalisation
Card 3
Front
A moderate type of conformity where we act in the same way with the group because we value it and want to be part of it, but we don't necessarily agree with everything they believe.
Back
Card 4
Front
A superficial and temporary type of conformity where we outwardly go along with the majority view but we privately disagree with it. The change in behaviour stops when the group stop monitoring us.
Back
Card 5
Front
Developed the two process theory from the fact we need to be right and liked.
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