A change in a person's behaviour due to real or imagined pressure
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What is internalisation?
Deepest type of conformity - take on majority view as we accept it as correct. Permanent change in behaviour, even when group is absent
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What is identification?
Identify with the group, want to be part of it. Don't necessarily agree privately as well as publicly
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What is compliance?
Temporary type of conformity - don't agree privately, just 'going along with others', stops as soon as group pressure stops
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What is informational social influence?
An explanation of conformity that says we agree with others because we think they're right - e.g. normally when a situation is hard. May lead to internalisation
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What is normative social influence?
An explanation of conformity that says we agree with majority to be accepted and gain social approval, e.g. with strangers. May lead to compliance
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What research support is there for ISI?
Lucas et al. maths problems - greater conformity to incorrect answers for more difficult questions. Shows people conform when they don't know the answers
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What research support is there for NSI?
Asch - many participants conformed to clearly wrong answer, when asked why said they felt self-conscious and were afraid of disapproval. Writing down answers in variation = 12.5% conformity
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Why are there individual differences in NSI?
Doesn't affect everyone's behaviour - some people aren't concerned with being liked, nAffiliators are (greater need for 'affiliation')
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How do NSI and ISI work together?
Isn't always possible to be sure whether NSI or ISI is at work, especially the case in real-life studies. Doubt that they operate independently
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Other cards in this set
Card 2
Front
What is internalisation?
Back
Deepest type of conformity - take on majority view as we accept it as correct. Permanent change in behaviour, even when group is absent
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