Conformity: Asch's research (PAGE 12) 0.0 / 5 ? PsychologyConformityASAQA Created by: danpurdy1Created on: 25-02-17 22:55 What did Asch research in 1951? Conformity 1 of 24 How many participants did Asch recruit? 123 American male students 2 of 24 How was each participant tested? Individually with a group of between six and eight confederates 3 of 24 What did participants have to identify on each trial? The length of a standard line 4 of 24 What happened on the first few trials? Confederates gave correct answers but then all selected the same wrong answers 5 of 24 How many trials did each participant complete? 18 (including 12 'critical trials' in which confederates gave the wrong answers) 6 of 24 What did the naïve participants give? A wrong answer 36.8% of the time 7 of 24 What do Asch's results show? A high level of conformity called the Asch effect 8 of 24 Were there considerable individual differences? Yes 9 of 24 What were the considerable individual differences? 25% of the participants never gave a wrong answer so 75% conformed at least once 10 of 24 Why did most participants conform? To avoid rejection (normative social influence) 11 of 24 Asch's participants showed signs of what? Compliance (going alone with other publicly but not privately) 12 of 24 What did Asch study in 1955? Variables affecting conformity 13 of 24 What are the three variables affecting conformity? Group size, unanimity, task difficulty 14 of 24 How did Asch alter the group size? By changing the number of confederates between 1 and 15 15 of 24 How did Asch alter unanimity? Introducing a truthful confederat or a confederate who was dissenting but inaccurate 16 of 24 How did Asch alter the task difficulty? Made the line-judging task harder by making the stimulus line and the comparison lines more similar in length 17 of 24 What was the conformity level to the wrong answer when there was two confederates? 13.6% 18 of 24 What was the conformity level to the wrong answer when there was three confederates? 31.8% 19 of 24 Did adding any more than three confederates make any difference to conformity levels? No, it made little difference 20 of 24 How was conformity levels affected by the presence of a dissenting confederate? It reduced conformity, whether the dissenter was giving the right or wrong answer 21 of 24 What did having a dissenter enable a naïve participant to do? Behave more independently 22 of 24 What happened to conformity levels when the task was more difficult? It increased 23 of 24 Which explantion of conformity plays a greater role when the task becomes harder? Informational social influence (ISI) - because the situation is more ambiguous 24 of 24
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