conformity and explanations

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Created by: Thabisile Ndlovu
Created on: 05-11-16 18:53

Define the term 'CONFORMITY'

changes in individuals behaviour or beliefs due to real or imagined group pressure

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Name the three types of 'CONFORMITY'

compliance, identification and internalisation

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outline compliance

This is the most superficial(fake) and least permanent level of 'CONFORMITY'. Individuals publicly change their behaviours and belief system to be in line with a group however revert back privately .compliance is driven by our desire to be liked

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outline identification

this occurs when members or a group change their behaviours of a group adjust their behaviour because they see their group as Desirable or as Role models.The group changes behaviour both publicly and privately It is the strongest type of conformity.

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outline internalisation

this is the deepest and most permanent level of conformity.Individuals change their behaviours publicly and privately.internalisation to be right.

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what is the dual process of dependency model ?

identifies two reasons for conformity

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Name the two explanantions or conformity

NSI (normative social influence) and ISI(informational social influence).

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Normative social influence

This is driven by our desire to be liked. when we are unsure about something we conform publicly and privately changing our behaviour and beliefs in hope to be approved by others in the group leading to internalisation.

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informational social influence

This is driven by our desire to be right. when individuals are unsure about something the seek information from others in the group assuming they are right. we change our beliefs and behaviour publicly and privately leading to Internalisation

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Other cards in this set

Card 2

Front

Name the three types of 'CONFORMITY'

Back

compliance, identification and internalisation

Card 3

Front

outline compliance

Back

Card 4

Front

outline identification

Back

Card 5

Front

outline internalisation

Back

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conformity and explanations