What is conformity?
a change in a persons behaviour or opinions as a result of real or imagined pressure from a person or group of people
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What are Kelmans 3 types of conformity?
Internalisation, Identification, Compliance
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What is Internalisation?
When a person genuinely accepts the groups' norms. This results in the person privately and publicly changing their behaviour/opinions.This change is likely to be permanent, and is normally present event when alone. (e.g religion, veganism)
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What is Identification?
Conforming to the norms of a group. Identify with the group in order to be a part of it. So the person publicly changes their behaviour/opinions to achieve being 'liked' BUT in private they may not even agree with the norms. e.g school, dictatorship
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What is Compliance?
Superficial change. Going along with other peoples norms in public, but move the pressure is gone, their behaviour/opinions revert back to before. (e.g talking behind someones back or customer service)
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What doe Deutsch and Gerard suggest are the 2 reasons for conformity?
Informational Social Influence (ISI) and Normative Social Influence (NSI)
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What is Informational Social Influence?
When they're uncertain of an answer, they will follow the group, due to their need to be correct. (Its a cognitive reason = its to do with what you think).
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What is Normative Social Influence?
To avoid looking foolish they follow the behaviour of the socially approved. They do what the 'popular/liked' people do, due to their need to be liked. (Its an emotional reason = to do with how you feel)
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What reason explains Internalisation, ISI or NSI?
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What reason explains Identification, ISI or NSI?
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What reason explains Compliance, ISI or NSI?
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What test did Asch use to study conformity?
Line Test
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How many conditions were the in Asch's experiment, and what are they?
3- GROUP SIZE (Ppt was sat with 3 others who were told to give the WRONG answer). UNANIMITY (Ppt was given a partner who gave the CORRECT answer). TASK DIFFICULTY (Ppt was told they were late and so they had to verbalise their answer).
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Why is Asch's research considered 'a child of its time'?
Psychologists repeated the study in the UK in the 80s with engineering students and found lower rates of conformity. Asch's was carried out in 50s America, a time of high conformity across the population. TST his research was suited to the 50s
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What is a criticism of Asch's research?
Artificial situation and task - ppts knew they were in a research study and thus gone along with the demand characteristics. Given a trivial task that does not resemble one of daily life. TST it cant be generalised to wider society & daily situations
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What test did Zimbardo use to test conformity?
Pretend Prison Experiment
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What was an ethic issue associated with Zimbado's prison experiment?
Lack of Right to Withdraw- first prisoner was sent back into prison after requesting to leave and see a doctor
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What is a positive of Zimbardo's Stanford Prison Experiment?
Demonstrated conformity to social roles- conformity to social roles was shown by the prisons believing they were guards - they used every opportunity to enforce rules, punish prisoners for every misdemeanour, e.g isolated when disobey
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What was an ethical issue involved in Aschs' line test?
Naive participant were deceived by thinking confederates were genuine. HOWEVER this ethical cost should be weighed up against the benefits gained from the study
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Why can Zimbardo's experiment be referred to as internally valid?
Had control - chose 'emotionally stable' ppts and randomly assigned G or P - ruling out impact of personality differences.
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What does Asch's research into social influence demonstrate?
Conformity to the majority
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What does Zimbardo's research into social influence demonstrate?
Conformity to social roles
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Other cards in this set

Card 2


What are Kelmans 3 types of conformity?


Internalisation, Identification, Compliance

Card 3


What is Internalisation?


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Card 4


What is Identification?


Preview of the front of card 4

Card 5


What is Compliance?


Preview of the front of card 5
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