Conformity

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what is internalisation?
It occurs when a person genuinely accepts group norms.This then changes their behavior and attitude permanently in public and private
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What is identification?
It is when someone changes opinions and behavior to fit in with a group
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what is compliance?
It is when someone goes along with others in public but doesn't change to these views or behavior type in private
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Who came up with the two process theory?
Deutsch and Harold (1955)
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What is ISI?
Informational social influence- it is about the need to be right
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What is NSI?
Normative social influence- it is about the need to be liked and accepted in a social group
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Other cards in this set

Card 2

Front

What is identification?

Back

It is when someone changes opinions and behavior to fit in with a group

Card 3

Front

what is compliance?

Back

Preview of the front of card 3

Card 4

Front

Who came up with the two process theory?

Back

Preview of the front of card 4

Card 5

Front

What is ISI?

Back

Preview of the front of card 5
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