Accepting group norms, changing behavior and opinion - agree publicly and privately
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Identification
Valuing the group, accepting norms publicly but may not agree in private
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compliance
accepting group norms in public but changing opinion and behavior as soon group is absent. Happens in unfamiliar settings. Look for other peoples behavior and opinion to avoid acting wrong
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Information social influence
wanting to be correct - the need for certainty - main motivation is to be accepted by group. form of compliance
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Normative social influence
(fear of isolation) normal behavior of social group
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ASCH STUDY
vertical line task (measuring the strength of the conformity)
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variables affecting conformity
group size, unanimity, task difficulty
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STANFORD PRISON EXPERIMENT
ZIMBARDO - Guards and prisoners (conforming to roles)
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MILGRAM OBEDIENCE STUDY 1963
VOLTS (investigating obedience to an authority figure)
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explanations of obedience
Agency theory (two different states) legitimacy of authority
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Situational Variables
proximity. location. uniform
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THE F SCALE STUDY ADORNO 1950
investigate the authoritarian personality (f-scale questionnaire)
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Resistance to social influence
Locus of control (internal & external)
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Minority influence
conversion theory - consistency, commitment, flexibility
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MINORITY INFLUENCE MOSCOVICI ET AL 1969 BLUE COLORED SLIDES EXPERIMENT
Minority can sway majority (consistency)
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Social Influence
consistent minority social change - IRA, SUFFRAGETTES (augmentation principle) leads to greater support
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1. Dispositional Explanation
Fromm 1941- Authoritarian personality is rigid and has conservative beliefs. Adorno et al - shaped in early childhood by authoritarian parents.
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2.Minority influence
Mugny 1982- FLEXIBILITY key to change majority - flexible group is easier to work with. HOGG 2002 - CONSISTENCY majority reacess viewpoint and uncertainty creeps in, COMMITMENT - minority taken more seriously
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3.social change
MOSOCOVICI- conversion theory (social change occurs through minority influence)
dispositional explanation - Fromm 1941 - idea that behavior is caused by internal characteristics of individual
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Adorno et al
F-SCALE - Authoritarian personality was shaped in childhood by authoritarian parenting styles
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Zillmer et al
Nazi war criminals scored high on only 3 personality F scale dimensions
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Elms 1966
Milgrim study, participants who were most obedient scored high on F SCALE
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TYPES OF CONFORMITY
Compliance, Identification, Internalisation
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EXPLANATIONS FOR CONFORMITY
Informational social influence/Normative social influence
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VARIABLES AFFECTING CONFORMITY
group size, unanimity, task difficulty
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CONFORMITY TO SOCIAL ROLES
zimbardo Stanford prison study
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EXPLANATIONS FOR OBEDIENCE
Agentic state/legitimacy of authority
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SITUATIONAL VARIABLES AFFECTING OBEDIENCE
proximity/uniform/location - Milgram
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DISPOSITIONAL EXPLANATION FOR OBEDIENCE
Authoritarian personality
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MINORITY INFLUENCE
Consistency, commitment, flexibility
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ROLE OF SOCIAL INFLUENCE
SOCIAL CHANGE
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Other cards in this set
Card 2
Front
Valuing the group, accepting norms publicly but may not agree in private
Back
Identification
Card 3
Front
accepting group norms in public but changing opinion and behavior as soon group is absent. Happens in unfamiliar settings. Look for other peoples behavior and opinion to avoid acting wrong
Back
Card 4
Front
wanting to be correct - the need for certainty - main motivation is to be accepted by group. form of compliance
Back
Card 5
Front
(fear of isolation) normal behavior of social group
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