A type of social influence defined as a change in behaviour in response to real or imagined social pressure.
1 of 5
What are the three types of conformity?
Compliance, Internalisation and Identification.
2 of 5
Explain Compliance
Compliance is where an indiviudal agrees with the group/majority around them but privately disagrees with them. It is a temporary change of that individual's view. E.G laughing at a joke that isn't funny because others are laughing.
3 of 5
Explain Internalisation
When an individual changes their behaviour to fit in with a group both in public and privately. Deepest level of conformity - beliefs are changed.
4 of 5
Explain Identification
This is when an individual conforms to the demands of a given role in society e.g policeman.There is no change in personal opinion, behaviour is changed. Zimbardo Prison Study.
Comments
No comments have yet been made