Conformity 0.0 / 5 ? PsychologyConformityA2/A-levelAQA Created by: Lucy__BradleyCreated on: 06-11-16 14:34 Who created the theory of conformity? Herbert Kelman 1958 1 of 18 What is the deepest level of conformity? Internalisation 2 of 18 When does internalisation mean? That the cognitive thinking of the person has changed and they have accpeted the the group norms/opinions 3 of 18 How long does internalisation last? Permentantly - the attiudes will be present even when other groups members aren't it is now how the person thinks 4 of 18 What is the moderate level of conformity? Identification 5 of 18 When does identification happen? When we want to be part of a group as there is smething we admire/value about the group so idenitify with them 6 of 18 Is identification a change in public or personal opinion? This may be change to publically be part of the group but in private we may not agree 7 of 18 What is the lowest level of conformity? Compliance 8 of 18 Why are people compliant? Often to reduce anxiety 9 of 18 Is this compliance a permant change? it is only a superficial change - it stops as soon as the pressure from the group stops 10 of 18 Who came up with the theory why people conform? Morton Duetsh and Harold Gerad (1955) 11 of 18 what did they base their theory on? The human needs to be right and to be liked 12 of 18 What is informational social influence? The need to be right - occurs because we think other people have better/more knowledge than us so we accept their answers 13 of 18 what type of process it it? cognitive process 14 of 18 when is this type of conformity most likely to occur? situations that are new to people when we don't know what is right and in ambigous situations 15 of 18 what is normative social influence? need to be liked - conforming within a social group to gain social approval and be accepted by the group 16 of 18 what type of process is this? an emotional process 17 of 18 when is this type of conformity most likely to occur? in situations with strangers where you feel concerned about rejection or with people you know as you want to have the social approval of friends. 18 of 18
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