When a person genuinely accepts the group norms. Results in a private as well as a public change of opinions/behavior. Likely to be permanent.
1 of 5
Identification
When a person acts in the same way as a group as they value the group and want to be a part of it. Results in a public change of opinion/behaviour but not necessarily a private change.
2 of 5
Compliance
When a person superficially goes along with a group. The change in behaviour only lasts as long as the group is around.
3 of 5
Informational Social Influence
An explanation that suggests we agree with the majority as we believe they are correct. We conform because we want to be right too. May lead to internalisation. Cognitive process.
4 of 5
Normative Social Influence
An explanation that suggests we agree with the majority as we want to be accepted/liked. We conform because we do not want to be rejected.May lead to compliance. Emotional process.
5 of 5
Other cards in this set
Card 2
Front
Identification
Back
When a person acts in the same way as a group as they value the group and want to be a part of it. Results in a public change of opinion/behaviour but not necessarily a private change.
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