A change in a person's behaviour or opinions as a result of real or imagined pressure from a person or group of people.
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What is internalisation?
It is going along with other people because of an acceptance of their point of view leading to an acceptance of the group's views both in public and in private = true conversion
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What is compliance?
It is going along with others to gain their approval/avoid their dissaproval leading to an acceptance of the group's views in public but not in pricate
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What is identification?
It is going along with other people because we value their point of view leading to an acceptance of the group's views in public and in private but it is only temporary
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What are the explanations for conformity?
Normative Social Influence, Informative Social Influence and Cognitive Dissonance
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What is normative social influence?
An explanation of conformity that says we agree with the opinion of the majority because we want to be accepted, gain social approval and be liked. This may lead to compliance.
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What is informative social influence?
An explanation of conformity that says we agree with the opinion of the majority because we believe it is correct. We accept it because we want to be correct as well. This may lead to internalisation.
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What is cognitive dissonance?
It is a conflict in your mind when you have two contradictory ideas, this can lead to you feeling uneasy or unpleasant feelings. By reducing this conflict, by conforming, we reduce the cognitive dissonance.
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Other cards in this set
Card 2
Front
What is internalisation?
Back
It is going along with other people because of an acceptance of their point of view leading to an acceptance of the group's views both in public and in private = true conversion
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