Communications and Culture Quiz

Quiz includng key A2 concepts and themes such as feminism, postcolonialism, postmodernism, Marxism, market liberalism, objects of desire and fictions.

1. Who came up with the idea of the 'Subaltern': A minority group that is outside of the hegemonic block or pushed to the margins of society.

  • Antonio Gramsci
  • Edward Siad
  • Friedrich Nietzsche
  • Roland Barthes
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Other questions in this quiz

2. Complete the postmodernist statement: 'Modern culture is so _____ and _____.'

  • Meaningless and Meaningful
  • Fragmented and Diverse
  • Technological and Contemporary
  • Competative and Greedy

3. What are the key market liberalist ideologies from John Locke?

  • Believed that we indirectly helped society with every decision. Highlighted the importance of private property and explained that everyone should be entitled to freedom of choice, as long as you do not harm others.
  • Highlighted the importance of private property and explained that everyone should be entitled to freedom of choice. Came up with the 'the pursuit of pleasure', meaning the greatest happiness for the greatest number.
  • Believed that we were all scared and that the result of our own physical labours belonged to us. Highlighted the importance of private property and explained that everyone should be entitled to freedom of choice, as long as you do not harm others.
  • Believed that the result of our own physical labours belonged to us. Highlighted the importance of private property and explained that everyone should be entitled to freedom of choice.

4. Which of these Marxist theories belongs to Karl Marx?

  • Commodity Fetishism: People fixate on money and commodities - they are fetishes that prevent the prolatariat from seeing the truth about economics and society; that one class is being exploited by another.
  • Narcotizing Dysfunction The bourgeoisie use mass media to trick society into thinking they are acting against something unjust, when really they are just being fed information on the subject.
  • Dominant Ideology: A philosophy followed by everyone / the masses / society. Allows the bourgeoisie to stay in power through hegemony (Gramsci).
  • 'Invisible Hand': A metaphor to show how consumers are guided by their own self-interest. Individuals can make profit, and maximize it without the need for government intervention.

5. Which of these quotes on objects of desire was famously said by Nietzche?

  • 'Possessions are usually deminished by possessions.'
  • 'Clothes make the man. Naked people have little or not influence on society.'
  • A possession will 'content your spirit for the moment'.
  • Companies manipulate consumers by appealing to their subconscious desires, 'subjecting them to the engeneering of consent'.

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