Communications and Culture Quiz

Quiz includng key A2 concepts and themes such as feminism, postcolonialism, postmodernism, Marxism, market liberalism, objects of desire and fictions.

1. Which of these Marxist theories belongs to Karl Marx?

  • Dominant Ideology: A philosophy followed by everyone / the masses / society. Allows the bourgeoisie to stay in power through hegemony (Gramsci).
  • Commodity Fetishism: People fixate on money and commodities - they are fetishes that prevent the prolatariat from seeing the truth about economics and society; that one class is being exploited by another.
  • Narcotizing Dysfunction The bourgeoisie use mass media to trick society into thinking they are acting against something unjust, when really they are just being fed information on the subject.
  • 'Invisible Hand': A metaphor to show how consumers are guided by their own self-interest. Individuals can make profit, and maximize it without the need for government intervention.
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2. Which of these theories belongs to Naomi Wolf?

  • The Beauty Myth: The media attacks women's bodies by representing impossible idea selves to aspire towards.
  • The Male Gaze: Involved the example of Bond films. Argued that the passive, sexualised and objectified representation of women ecouraged both men and women to look at women as passive, sexual objects.
  • The Queer Theory: Rejects the idea that sex is biological and attacks the binary opposites of men/women gay/straight. Identity is fluid and dynamic.
  • The Female Eunuch: Claimed that women are not 'free' in society, but were oppressed and exploited both consciously and unconsciously by men.

3. What are the key market liberalist ideologies from John Locke?

  • Believed that we indirectly helped society with every decision. Highlighted the importance of private property and explained that everyone should be entitled to freedom of choice, as long as you do not harm others.
  • Believed that we were all scared and that the result of our own physical labours belonged to us. Highlighted the importance of private property and explained that everyone should be entitled to freedom of choice, as long as you do not harm others.
  • Believed that the result of our own physical labours belonged to us. Highlighted the importance of private property and explained that everyone should be entitled to freedom of choice.
  • Highlighted the importance of private property and explained that everyone should be entitled to freedom of choice. Came up with the 'the pursuit of pleasure', meaning the greatest happiness for the greatest number.

4. Who came up with the idea of the 'Subaltern': A minority group that is outside of the hegemonic block or pushed to the margins of society.

  • Friedrich Nietzsche
  • Antonio Gramsci
  • Edward Siad
  • Roland Barthes

5. Complete the postmodernist statement: 'Modern culture is so _____ and _____.'

  • Technological and Contemporary
  • Fragmented and Diverse
  • Competative and Greedy
  • Meaningless and Meaningful

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