Argued that the upper classes create a dominant ideology. The media plays a major role in transmitting this ideology to the masses as if it is the 'norm' through education, government and the law.
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Althusser
People are socialised into the dominant ideology through families, education and church – the ‘ideological state apparatuses’.
2 of 5
Erving Goffman
We are constantly performing. These personas change depending on who we are with and in what enviroment we are in.
3 of 5
Matthew Arnold
Culture is needed in order to control the masses.
4 of 5
George Ritzer
Proposed the term 'McDonaldization' to explain fast-food culture
5 of 5
Other cards in this set
Card 2
Front
People are socialised into the dominant ideology through families, education and church – the ‘ideological state apparatuses’.
Back
Althusser
Card 3
Front
We are constantly performing. These personas change depending on who we are with and in what enviroment we are in.
Back
Card 4
Front
Culture is needed in order to control the masses.
Back
Card 5
Front
Proposed the term 'McDonaldization' to explain fast-food culture
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