Comms Key concepts: Essential

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  • Created by: naomi
  • Created on: 16-05-13 15:24
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meaning systems consisting of signs. Signs are anything that has the potential to generate meaning, to signify. When a sign has generated meaning - achieved signification - fundamental to the semiotic approach to the study of communication
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Communication
a process through which meanings are exchanged
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Context
the situation within which communication takes place
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culture
a particular way of life which expresses certain meanings and values
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Identity
the sense we have of ourselves, which we then 'represent' 'elsewhere': a person's social meaning
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Power
control and influence over other people and their actions
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Representation
refers to the construction in any medium (especially the mass media) of aspects of 'reality' such as people, places, objects, events, cultural identities and other abstract concepts - may be in speech or writing as well as still or moving pictures
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Value
the worth, importance, or usefulness of something to somebody
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Other cards in this set

Card 2

Front

a process through which meanings are exchanged

Back

Communication

Card 3

Front

the situation within which communication takes place

Back

Preview of the back of card 3

Card 4

Front

a particular way of life which expresses certain meanings and values

Back

Preview of the back of card 4

Card 5

Front

the sense we have of ourselves, which we then 'represent' 'elsewhere': a person's social meaning

Back

Preview of the back of card 5
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