The nonverbal elements that contribute to speech, e.g. 'hmm,' 'eek!', 'ah!', 'um'
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Card 7
Front
The reading the maker of the text wants other people to have
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Card 8
Front
When a reader doesn't take in the text as the producer intended, e.g. thinking that Frosties is a TV cartoon rather than a cereal, since a cartoon-like advert was shown on TV
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Card 9
Front
Refers to the combination of sign choices, e.g. how a model is put next to a car in a poster
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Card 10
Front
The way in which readers are directed towards correct meanings rather than incorrect messages, e.g. on a poster advertising a toothbrush, the name of it may be highlighted to emphasise that it's the toothbrush being promoted, rather than toothpast
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Card 11
Front
Gestures typically used unconsciously that we seek to control, e.g. scratching your head, chewing on a pencil
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Card 12
Front
The term used for body movements such as facial expressions, posture, gestures, orientation etc.
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Card 13
Front
The communication barrier involved when someone's attitudes prevents the correct reading from being made
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Card 14
Front
Refers to a choice of items from a set, e.g. putting a cat on the cover of a book, rather than a dinosaur or zombie
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Card 15
Front
Going to the cinema, hunting, brewing tea and writing a novel are examples of this
