Comms and culture- key terms

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Communication involving words and language
Verbal communication
1 of 20
A system composed of signs
Code
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Those who have great knowledge about a culture's literature, art, music etc. are said to have this
Cultural capital
3 of 20
Someone who regulates the amount and variety of information offered to a given channel
Gatekeeper
4 of 20
All communication that uses no words or language
Nonverbal communication
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The nonverbal elements that contribute to speech, e.g. 'hmm,' 'eek!', 'ah!', 'um'
Paralanguage
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The reading the maker of the text wants other people to have
Preferred reading
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When a reader doesn't take in the text as the producer intended, e.g. thinking that Frosties is a TV cartoon rather than a cereal, since a cartoon-like advert was shown on TV
Aberrant decoding
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Refers to the combination of sign choices, e.g. how a model is put next to a car in a poster
Syntagm
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The way in which readers are directed towards correct meanings rather than incorrect messages, e.g. on a poster advertising a toothbrush, the name of it may be highlighted to emphasise that it's the toothbrush being promoted, rather than toothpast
Anchorage
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Gestures typically used unconsciously that we seek to control, e.g. scratching your head, chewing on a pencil
Adapters
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The term used for body movements such as facial expressions, posture, gestures, orientation etc.
Kinesics
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The communication barrier involved when someone's attitudes prevents the correct reading from being made
Psychological barrier
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Refers to a choice of items from a set, e.g. putting a cat on the cover of a book, rather than a dinosaur or zombie
Paradigm
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Going to the cinema, hunting, brewing tea and writing a novel are examples of this
Cultural practices
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In Goffman's ideas on self-presentation, this aspect is to do with the different ways we wear our masks, or personae
Performance
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Signs that resemble what they signify
Icons
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The physical means in which messages are transmitted, e.g. sound waves
Channel
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Gestures which work alongside the speaker's words, e.g. throwing your arms out when saying "Everyone!"
Illustrators
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The term for physical contact, including hitting, rubbing, poking, pushing etc.
Haptics
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Other cards in this set

Card 2

Front

Code

Back

A system composed of signs

Card 3

Front

Cultural capital

Back

Preview of the back of card 3

Card 4

Front

Gatekeeper

Back

Preview of the back of card 4

Card 5

Front

Nonverbal communication

Back

Preview of the back of card 5
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