COMMS 0.0 / 5 ? Communication and CultureReading Images And Products ASAQA Created by: JBODERCreated on: 05-03-15 11:32 signifier The signifier is the physical form that the sign takes (e.g. a written or spoken word, an image, a sound etc.) 1 of 5 signified signified is ‘the mental concept triggered by the signifier’ In other words, the signified is what the signifier makes you think of. 2 of 5 Iconic icons are signs that ‘communicate their signified through resemblance; in other words, by looking like their signified 3 of 5 Indexical indexes are signs where there is a direct or natural association between the signifier and the signified. Smoke, for example, is indexical of fire 4 of 5 Symbolic symbols are signs where the relationship between signifier and signified is agreed through convention 5 of 5
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