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signifier
The signifier is the physical form that the sign takes (e.g. a written or spoken word, an image, a sound etc.)
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signified
signified is ‘the mental concept triggered by the signifier’ In other words, the signified is what the signifier makes you think of.
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Iconic
icons are signs that ‘communicate their signified through resemblance; in other words, by looking like their signified
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Indexical
indexes are signs where there is a direct or natural association between the signifier and the signified. Smoke, for example, is indexical of fire
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Symbolic
symbols are signs where the relationship between signifier and signified is agreed through convention
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Other cards in this set

Card 2

Front

signified is ‘the mental concept triggered by the signifier’ In other words, the signified is what the signifier makes you think of.

Back

signified

Card 3

Front

icons are signs that ‘communicate their signified through resemblance; in other words, by looking like their signified

Back

Preview of the back of card 3

Card 4

Front

indexes are signs where there is a direct or natural association between the signifier and the signified. Smoke, for example, is indexical of fire

Back

Preview of the back of card 4

Card 5

Front

symbols are signs where the relationship between signifier and signified is agreed through convention

Back

Preview of the back of card 5

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