Coca Cola Case Study

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  • Created by: Alice
  • Created on: 18-11-15 16:09
Where abouts in India does this case study focus on?
Kerala, SW India
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How many people do Coca Cola directly employ in India?
6000
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Why might MNCs choose to produce in India?
cheap labour, relaxed working laws, lots of sugar, free unrestricted water, large market - populztion of 1.3bn
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What are the positive social impacts?
$1bn investment could be used to improve peoples lives, Coca Cola foundation have spent $10nillion on community projects there
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What are the positive economic impacts?
6000 people directly employed there, these jobs cause more jobs in the local community
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What are the negative social impacts?
Workers are often temporary and work with little or no safety measures, some workers work 12 hour shifts for 50 cents
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What are the negative economic impacts?
profits go to US shareholders,
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What are the negative environmental impacts?
2.5l of water are needed to produce 1l of coke, since coke arrived in Kerala water tables have fallen by 1m per year
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How many people emigrated from Kerala and why?
916 emigrated because of falling yields, due to lack of water
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What has Coke done to try to reduce its environmental impacts?
implemented a program that has increased its water efficiency by 25% over the past 5 years.
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Card 2

Front

How many people do Coca Cola directly employ in India?

Back

6000

Card 3

Front

Why might MNCs choose to produce in India?

Back

Preview of the front of card 3

Card 4

Front

What are the positive social impacts?

Back

Preview of the front of card 4

Card 5

Front

What are the positive economic impacts?

Back

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