choosing a research method

what is primary data?
info collected by sociolgist themselves for their own purposes
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3 methods for gathering primary data?
social surveys, participant observations, experiment
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an advantage of primary data?
gather pricisely what is needed for their research to test their hypotheses
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disadavntage of primary data?
costly and time consuming
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what is secondary data?
info that has been collected by someone else for their own purposes
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2 sources of secondary data?
official statistics, documents
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advantages of secondary data?
quick and cheap
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disadvantages of secondary data?
the info may not be exactly what the sociologist requires
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what is quanititative data?
info in numerical form (includes official statistics, opinion poll data)
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what is qualitative data?
gives a 'feel' for what something is like
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5 pratical issues that influence choice of method?
time and money, requirements of funding bodies, personal skills and characteristics, subject matter, research opportunity
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5 ethical issues that influence choice of method?
informed consent, confidentiality and privacy, harm, vulnerable groups, covert research
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what are theoretical issues?
refers to questions about what we think society is like and whether we can obtain a truthful and accurate picture of society.
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3 theoretical issues that influence choice of method?
validity, reliability, representativeness
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Other cards in this set

Card 2

Front

3 methods for gathering primary data?

Back

social surveys, participant observations, experiment

Card 3

Front

an advantage of primary data?

Back

Preview of the front of card 3

Card 4

Front

disadavntage of primary data?

Back

Preview of the front of card 4

Card 5

Front

what is secondary data?

Back

Preview of the front of card 5
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