Chapter 9 & 10 & 11 & 12

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  • Created by: hforde
  • Created on: 21-04-14 18:09
Viewing facility
Set of rooms designed to host research; waiting room, kitchen, discussion/interview room, observation room.
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Coding
Process of sorting qualitative data under a number of key headings or 'codes'.
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Typology
Descriptive grouping of respondents who share certain characteristics
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DP (data processing)
Name for the team of specialists and technicians in larger research agencies who prepare the tables and sometimes also write CATI, CAPI and web interviewing scripts.
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Specification
File of instructions written to create cross-tabular output (spec writers make this).
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Code frame
List of the most frequently occurring written-in responses to open-ended questions, each being assigned a unique code.
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Top-line report
Summary showing the frequency counts for each answer to each question usually produced automatically and often presented in the format of the questionnaire.
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Hole count or marginal count
Another automatic summary report, the time showing simply the codes and the data position.
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Variables
Description of data contained in the survey.
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Cross-tabulation
Breakdown of responses to questions by responses to other questions.
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Base
Total number of cases or respondents
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Pre-weighting
Arithmetic weighting factors calculated independently of the dataset to correct inherent bias due to the sampling method.
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Universe weighting
Used to scale the total on a table to the total for the population.
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Standard deviation
The average amount that each value lies away from the mean, totalled for the whole table.
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Significance tests
A means to show that the measure or difference being viewed is unlikely to be due to chance or sampling error, and therefore may be considered a reliable measure.
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Chi-square
A test if significant association between variables in a cross tab.
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Level of confidence
Level of probability, which provides a threshold to a significance test. From this, it is possible to infer that the value observed is significant if it has exceeded the confidence level set.
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Rounding
Reducing figures to make them easier to understand.
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Other cards in this set

Card 2

Front

Process of sorting qualitative data under a number of key headings or 'codes'.

Back

Coding

Card 3

Front

Descriptive grouping of respondents who share certain characteristics

Back

Preview of the back of card 3

Card 4

Front

Name for the team of specialists and technicians in larger research agencies who prepare the tables and sometimes also write CATI, CAPI and web interviewing scripts.

Back

Preview of the back of card 4

Card 5

Front

File of instructions written to create cross-tabular output (spec writers make this).

Back

Preview of the back of card 5
View more cards

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