Chapter 7 & 8

HideShow resource information
  • Created by: hforde
  • Created on: 21-04-14 01:08
Big data
Databases that are terabyte or exabyte size.
1 of 15
In-home interviews
Usually conducted in participants' homes rather than at some central location, hall or store.
2 of 15
Cold calling
Involves approaching members of the public without first making an appointment.
3 of 15
Hall tests
Surveys in which respondents are interviewed in some fixed location, often a public hall.
4 of 15
Panel
Pool of individuals, households or organisations from whom data is collected on a regular basis.
5 of 15
Omnibus surveys
Surveys which are run by research agencies on an on-going basis and on which a client can buy space for their own questions.
6 of 15
Questions or interview schedule
List of questions which normally includes instructions, space for answers and administrative details.
7 of 15
Pilot
Small number of interviews conducted before the main study in order to check the questionnaire.
8 of 15
Dichotomous question
A question where there are only two possible answers, apart from 'don't know', 'no preference' etc.
9 of 15
Pre-coded question
A question with more than two possible answers, apart from 'don't know', where the likely range of responses is listed on the questionnaire.
10 of 15
Open-ended question
Enables the respondent to give as full an answer as he or she wishes.
11 of 15
Probing
The term used to describe follow-up questions that sometimes accompany open-ended questions.
12 of 15
Item pool
The collection of attitude statements from which the scale will be built.
13 of 15
Straightlining or straight line responding
Sometimes seen in responses to scale questions in self-completion surveys, notably in online surveys. It arises where respondents chooses responses in the same column on a page - indicates response fatigue and poor survey design.
14 of 15
Filter question
A question designed to send a set of respondents straight to questions specific to them.
15 of 15

Other cards in this set

Card 2

Front

Usually conducted in participants' homes rather than at some central location, hall or store.

Back

In-home interviews

Card 3

Front

Involves approaching members of the public without first making an appointment.

Back

Preview of the back of card 3

Card 4

Front

Surveys in which respondents are interviewed in some fixed location, often a public hall.

Back

Preview of the back of card 4

Card 5

Front

Pool of individuals, households or organisations from whom data is collected on a regular basis.

Back

Preview of the back of card 5
View more cards

Comments

No comments have yet been made

Similar Knowledge and Inquiry resources:

See all Knowledge and Inquiry resources »See all ??? resources »