Chapter 3 : Defining the problem and preparing the research brief

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  • Created by: hforde
  • Created on: 10-04-14 04:42
Business problem
Any change in the circumstances or environment in which an organisation operates which leads them to be unclear about what action to take.
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Research problem
The gap in information in relation to the business problem which the research must address.
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Exploratory research
Intended to develop ideas or insights and to provide direction for any further research need.
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Descriptive research
Aims to build a picture, to describe in detail a market, a buying process, a set of customers, a social situation, a set of experiences.
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Explanatory research
(Sometimes referred to as causal research) Sets out to explain the relationship between things.
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Conclusive research
Descriptive and explanatory research are together known as conclusive research.,
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Researcher brief
Written statement of what the client requires; it is a 'briefing document that sets out the clients business problem, the needs for research and the research objectives along with an idea of the budget that might be allocated and the time frame.
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Other cards in this set

Card 2

Front

The gap in information in relation to the business problem which the research must address.

Back

Research problem

Card 3

Front

Intended to develop ideas or insights and to provide direction for any further research need.

Back

Preview of the back of card 3

Card 4

Front

Aims to build a picture, to describe in detail a market, a buying process, a set of customers, a social situation, a set of experiences.

Back

Preview of the back of card 4

Card 5

Front

(Sometimes referred to as causal research) Sets out to explain the relationship between things.

Back

Preview of the back of card 5
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