Chapter 1 : Research in context

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  • Created by: hforde
  • Created on: 10-04-14 03:40
Research
The collection and analysis of data from a sample or census of individuals or organisations relating to their characteristics, behaviour, attitudes, opinions or possessions.
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Insight
The ability to see something clearly and/or deeply; used in a research context to refer to the situation that arises following research.
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Brief
A document written by the client setting out his or her research requirement.
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Proposal
A document written by the researcher setting out how the research will be done and why that approach is appropriate to the client's needs.
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Clientside researchers
Work for the research departments of large client organisations which usually commission rather than carry out ad hoc research. They are sometimes called customer insight executives.
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Ad hoc research
'One off' research designed for a specific client (as opposed to continuous, regularly repeated or syndicated surveys).
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Primary research
Data collected for a specific problem; did not exist prior to their collection.
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Secondary research
The investigation of pre-existing data held on the firm's own records or as commercially available.
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ESOMAR
Professional body for users and providers of research.
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Social media monitoring
Data - online conversations and comments - are gathered or 'scraped' from social media websites and analysed.
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Personal data
Data which identifies a living, individual person.
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Informed consent
Encompasses the two principles of transparency and consent.
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Client
Individual or organisation responsible for commissioning a piece of research.
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Data controllers
Individuals or organisations who make decisions about how data will be used.
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Data processors
Those responsible for the organisation, adaptation, alteration and/or retrieval of data.
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Projective technique
Qualitative research techniques that seek to understand the underlying reasons for people's attitudes and behaviours.
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Word associations
Qualitative research technique that asks respondents to suggest words they would associate with a list of words the researcher has compiled and that are relevant to the research study.
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Recruitment
Getting people to agree to be 'a respondent' for the purposes of data collection.
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Sampling
Process of choosing who to collect data from for the purposes of a research study.
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Notification
Process of informing the Information Commissioner's Office about the data which is held.
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Cookie
A bit of data placed on your machine or device when you visit a website (may also be recognised by other related websites).
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Card 2

Front

The ability to see something clearly and/or deeply; used in a research context to refer to the situation that arises following research.

Back

Insight

Card 3

Front

A document written by the client setting out his or her research requirement.

Back

Preview of the back of card 3

Card 4

Front

A document written by the researcher setting out how the research will be done and why that approach is appropriate to the client's needs.

Back

Preview of the back of card 4

Card 5

Front

Work for the research departments of large client organisations which usually commission rather than carry out ad hoc research. They are sometimes called customer insight executives.

Back

Preview of the back of card 5
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