The collection and analysis of data from a sample or census of individuals or organisations relating to their characteristics, behaviour, attitudes, opinions or possessions.
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Insight
The ability to see something clearly and/or deeply; used in a research context to refer to the situation that arises following research.
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Brief
A document written by the client setting out his or her research requirement.
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Proposal
A document written by the researcher setting out how the research will be done and why that approach is appropriate to the client's needs.
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Clientside researchers
Work for the research departments of large client organisations which usually commission rather than carry out ad hoc research. They are sometimes called customer insight executives.
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Ad hoc research
'One off' research designed for a specific client (as opposed to continuous, regularly repeated or syndicated surveys).
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Primary research
Data collected for a specific problem; did not exist prior to their collection.
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Secondary research
The investigation of pre-existing data held on the firm's own records or as commercially available.
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ESOMAR
Professional body for users and providers of research.
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Social media monitoring
Data - online conversations and comments - are gathered or 'scraped' from social media websites and analysed.
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Personal data
Data which identifies a living, individual person.
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Informed consent
Encompasses the two principles of transparency and consent.
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Client
Individual or organisation responsible for commissioning a piece of research.
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Data controllers
Individuals or organisations who make decisions about how data will be used.
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Data processors
Those responsible for the organisation, adaptation, alteration and/or retrieval of data.
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Projective technique
Qualitative research techniques that seek to understand the underlying reasons for people's attitudes and behaviours.
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Word associations
Qualitative research technique that asks respondents to suggest words they would associate with a list of words the researcher has compiled and that are relevant to the research study.
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Recruitment
Getting people to agree to be 'a respondent' for the purposes of data collection.
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Sampling
Process of choosing who to collect data from for the purposes of a research study.
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Notification
Process of informing the Information Commissioner's Office about the data which is held.
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Cookie
A bit of data placed on your machine or device when you visit a website (may also be recognised by other related websites).
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Other cards in this set
Card 2
Front
The ability to see something clearly and/or deeply; used in a research context to refer to the situation that arises following research.
Back
Insight
Card 3
Front
A document written by the client setting out his or her research requirement.
Back
Card 4
Front
A document written by the researcher setting out how the research will be done and why that approach is appropriate to the client's needs.
Back
Card 5
Front
Work for the research departments of large client organisations which usually commission rather than carry out ad hoc research. They are sometimes called customer insight executives.
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