It is generally agreed that the role of strategy is to:
Achieve competitive advantage
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According to Porter (1996) in his article 'What is strategy?', strategy is about being:
Different
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According to Markides (1999), a strategic position represents a company's answers to three questions - who should the company target, what products/services should be offered, and:
How the company can do this efficiently.
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Kay (1993) sees the strategy of an organization as matching internal capabilities with:
Its external relationships
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An organization's external environment consists of the general or macro environment and
The competitive environment
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Strategy has its antecedents in:
Military
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The key activities in the strategic management process are:
Analysis, formulation, implementation
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Strategy analysis is also referred to as:
Situation analysis
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Strategy formulation takes place at two levels. These are:
Corporate and business
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The goals of an organization derive from its:
Purpose
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The statement of an organization's aspirations can be found in the organization's:
Vision statement
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Drucker refers to an organization's assumptions about its environment and its internal strengths and weaknesses as its:
Theory of business
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Decisions regarding which industries to compete in are the concern of:
Corporate level strategy
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Competitive strategy is also known as:
Business level strategy
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The perspective on strategy formulation that is associated with frameworks such as the SWOT analysis is known as
The Design School
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Other cards in this set
Card 2
Front
According to Porter (1996) in his article 'What is strategy?', strategy is about being:
Back
Different
Card 3
Front
According to Markides (1999), a strategic position represents a company's answers to three questions - who should the company target, what products/services should be offered, and:
Back
Card 4
Front
Kay (1993) sees the strategy of an organization as matching internal capabilities with:
Back
Card 5
Front
An organization's external environment consists of the general or macro environment and
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