Ch 43 - Key term

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  • Created by: angus f.v
  • Created on: 18-12-14 11:33
Consumer panels
Groups of customers are asked for feedback about products over a set period
1 of 5
Market research
The collection, presentation and analysis of information relating to the marketing and consumption of goods and services
2 of 5
Primary or field research
The gathering of "new" information which does not already exist
3 of 5
Sample
A small group of people which must represent a proportion of a total market when carrying out market research
4 of 5
Secondary or desk research
The collection of data that is already in existence
5 of 5

Other cards in this set

Card 2

Front

The collection, presentation and analysis of information relating to the marketing and consumption of goods and services

Back

Market research

Card 3

Front

The gathering of "new" information which does not already exist

Back

Preview of the back of card 3

Card 4

Front

A small group of people which must represent a proportion of a total market when carrying out market research

Back

Preview of the back of card 4

Card 5

Front

The collection of data that is already in existence

Back

Preview of the back of card 5

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