Ch 42 - Key term 0.0 / 5 ? Business Studies-IGCSENone Created by: a f.vCreated on: 18-12-14 11:22 Boston matrix A 2 x 2 matrix which describes products according to the market share they enjoy and whether the market has any potential for growth 1 of 5 Brand names The name of a product which consumers see as being different from those of rivals 2 of 5 Extension strategies Methods used to prolong the life of a product 3 of 5 Product life cycle The level of sales at the different stages through which a product passes over time 4 of 5 - - 5 of 5
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