Ch 42 - Key term

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  • Created by: angus f.v
  • Created on: 18-12-14 11:22
Boston matrix
A 2 x 2 matrix which describes products according to the market share they enjoy and whether the market has any potential for growth
1 of 5
Brand names
The name of a product which consumers see as being different from those of rivals
2 of 5
Extension strategies
Methods used to prolong the life of a product
3 of 5
Product life cycle
The level of sales at the different stages through which a product passes over time
4 of 5
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5 of 5

Other cards in this set

Card 2

Front

The name of a product which consumers see as being different from those of rivals

Back

Brand names

Card 3

Front

Methods used to prolong the life of a product

Back

Preview of the back of card 3

Card 4

Front

The level of sales at the different stages through which a product passes over time

Back

Preview of the back of card 4

Card 5

Front

-

Back

Preview of the back of card 5

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