Ch 41 - Key term 0.0 / 5 ? Business Studies-IGCSENone Created by: a f.vCreated on: 18-12-14 11:09 Agent or broker An intermediary that brings together buyers and sellers 1 of 5 Direct selling Where businesses sell their products directly to consumers 2 of 5 Distribution channel The route taken by a product from the producer to the customer 3 of 5 Retailer A business which buys goods from manufactures and wholesalers and sells them in small quantities to consumers 4 of 5 Wholesaler A business which buys goods from manufacturers and sells them in smaller quantities to retailers. 5 of 5
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