Ch 40 - Key term

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  • Created by: angus f.v
  • Created on: 18-12-14 11:01
Above-the-line promotion
Placing adverts using the media
1 of 5
Advertising
Communication between a business and its customers where messages are placed in the media to encourage the purchase of products
2 of 5
Below-the-line promotion
Any promotion that does not involve using the media
3 of 5
Sponsorship
Making a financial contribution to an event in return for publicity
4 of 5
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5 of 5

Other cards in this set

Card 2

Front

Communication between a business and its customers where messages are placed in the media to encourage the purchase of products

Back

Advertising

Card 3

Front

Any promotion that does not involve using the media

Back

Preview of the back of card 3

Card 4

Front

Making a financial contribution to an event in return for publicity

Back

Preview of the back of card 4

Card 5

Front

-

Back

Preview of the back of card 5

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