Ch 36 - Key term

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  • Created by: angus f.v
  • Created on: 10-12-14 11:59
Market
A set of arrangements which allows buyers and sellers to communicate and trade in goods and services
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Market share
The proportion of sales in the total market that a business of product enjoys
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Marketing
Identifying customer needs and satisfying them profitably
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Marketing mix
The key elements in a firm's marketing strategy, commonly known as the 4ps - Product, Price, Promotion and Place.
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Market orientation
Where a business focuses on the needs of consumers when developing products
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Marketing strategies
A set of plans designed to achieve marketing objectives
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Product orientation
Where a business focuses on the design and manufacture of the product itself rather than the needs of customers
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Other cards in this set

Card 2

Front

The proportion of sales in the total market that a business of product enjoys

Back

Market share

Card 3

Front

Identifying customer needs and satisfying them profitably

Back

Preview of the back of card 3

Card 4

Front

The key elements in a firm's marketing strategy, commonly known as the 4ps - Product, Price, Promotion and Place.

Back

Preview of the back of card 4

Card 5

Front

Where a business focuses on the needs of consumers when developing products

Back

Preview of the back of card 5
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